Frequently Asked Questions

Registration and Getting Started

What are the benefits of online wine auctions?

Online wine auctions offer several benefits, including:

  1. Convenience: They allow individuals to bid on wine from the comfort of their own homes or office.
  2. Access to rare and unique wines: Online wine auctions often feature a wider selection of rare and unique wines that may not be available in local stores.
  3. Price discovery: Online auctions allow individuals to see the current market value of a wine, as the bidding process helps to determine the fair market price.
  4. Increased transparency: Online auctions provide greater transparency in terms of the wine's history, provenance, and condition, as well as allow bidders to view images and descriptions.
  5. Competitive bidding: Online wine auctions provide a platform for individuals to compete for limited-edition and rare wines, which can drive up the final sale price.
  6. Global reach: Online wine auctions have a global reach, allowing individuals from anywhere worldwide to participate and bid on the wines available.

Is it free to create an account?

Yes, creating your account is free.

Where do I start?

You can browse the site and view auctions and products without an account, but to bid on auctions and make any purchases, you will need to register for an account.

I don’t have a PayPal account. Am I required to register with PayPal to make purchases?

This will depend on the seller you purchase from. Sellers can choose which payment methods they accept, and if they only accept PayPal, you will need to register in that case.

I forgot my username. How do I recover it?

You can find the link to recover your username when you click Sign In or by going here.

Is my personal and payment information secure? 

Rest assured; your information is safe. 750.Auction uses SSL encryption to keep your details securely on our site.

My Account

Where do I create an account?

You can create your account here. Once you complete the form, an email will be sent to the address you provided during registration. You will need to follow the link in that email to verify your account.

What should I do first?

Once you have verified your account and are signed in, click the My Account link at the top of the page. This will take you to the Dashboard, where you can view a quick overview of your account.

The first thing you will want to do is Verify the account (This is different from the verification email you received during registration). When you click the Verify Account button, you must review the contact details you provided during registration, then click Verify Account at the bottom.

If you plan on selling, you will also want to request seller privileges. This can be done by clicking the link on your Dashboard, and an email will be sent to the admin to approve your seller status.

How do I update my account details?

Once you have updated those items in your account, you will see the My Account link on the left in the Members Area. Clicking this link will expand a list of options: Personal Information: Update all your contact information, including name, address, phone number, and email address.

Email Notifications: Enable and Disable your preferred email notifications

User Verification: Same as the User Verification link on the Dashboard

Social Media: Add your Facebook, Twitter, LinkedIn, and Instagram profiles

Account History: Full account activity history of Purchases, Sales, and Payments

Address Book: Add additional mailing addresses for your account

How do I update/reset my password?

Depending on the circumstances, there are two ways to do this: 1. If you need to update your current password, go to My Account > My Account > Personal Information. If you forget your password, you can reset it here

Auctions and Bidding

What is the Reserve price?

The reserve price is the lowest dollar amount a seller can accept for an item.

I was the highest bidder on an auction listing, but it ended, and the listing says, 'Reserve not met.' What does this mean?

You can only win an auction by meeting the lowest price a seller can accept (reserve price). You will know when you have met the reserve with your bid because the red ‘Reserve Not Met’ status will change to green text stating 'Reserve not met.'

Am I required to pay if I win an auction?

Yes, by bidding on an auction, you are entering into a legally binding contract with the seller to purchase an item(s) should you be deemed the winning bidder.

Can I retract a bid on an auction once I submit it?

No, bids are non-retractable. When submitting a bid on an auction, you enter a legally binding contract to purchase an item(s) should you be deemed the winning bidder.

How will I know if I’ve won an auction?

If you are the winning bidder, you will receive an email notification that you won the auction. You will also see an invoice generated in your account under My Account > Buying > Purchases.

What kind of notifications will I receive about an auction I am bidding on? 

A notification email will be sent to you when you are outbid. If you are the winning bidder, you will be sent an email notification that you won an auction.

Does every bidder receive an email when the auction ends, or is it just the highest bidder? 

Only the winning bidder and the seller are notified when the auction ends.

Are the notifications different for bidders vs. the highest bidder?

A few different emails are sent out for the following actions on a listing, including new bids, being outbid, and no sale.

What happens after I win?

An invoice is generated by the 750.Auction site, and you will be sent an email. The invoice is payable through the site under My Account > Buying > Purchases. You must first pay the Buyer’s Premium before the auction invoice can be paid.

What is a proxy bid?

Proxy bidding automatically places a bid on your behalf for the lowest amount possible up to the maximum bid set by you for an auction. Example: Buyer1 bids $7.50, and Buyer2 bids $10.00, with a bid increment set at $1.50. With a proxy bid in place, Buyer2's bid will be increased only to $9.00 to outbid Buyer1 and become the highest bid. The maximum bid set is kept private from other bidders, and the earliest bid is used to determine the winner if there is a tie.

Auction proxy bidding is a feature that allow individuals to place a maximum bid on an item ahead of time. The auction system then automatically bids on the individual's behalf, up to the specified maximum amount, whenever someone else bids on the item. The benefits of using a proxy bid in an auction include:

  1. Convenience: The individual does not have to actively participate in the auction to place a bid, which can be especially useful for those who may not be able to be present for the entire auction.
  2. Increased chances of winning: A proxy bid can help ensure that an individual is the winning bidder, by automatically bidding up to the maximum amount set.
  3. Better use of time: The individual can set their maximum bid ahead of time and then focus on other tasks, without having to constantly monitor the auction.
  4. More efficient bidding: By using a proxy bid, the individual can avoid overbidding, as the system will only bid up to the maximum amount set.
  5. Reduced stress: A proxy bid can help reduce the stress associated with bidding in real-time, as the individual can set their maximum bid ahead of time and then let the system do the work for them.

How do I set up a proxy bid?

Submitting a bid on an auction is counted as your maximum bid (proxy bid). When you bid on an auction, think of it as submitting the maximum amount you would pay for the item. The system will then account for the current highest bid and continue submitting the minimum bid increment on your behalf until either a) the auction ends or b) your proxy bid is met.


Is there a subscription fee to be listed as a seller on the platform? 

You can view current fees here.

Are there any special requirements to be a seller?

Yes, you must have a current Alcoholic Beverage Control license and Sales Tax permit in your State, and, if shipping, legally authorized to ship to the buyer's State.

I’m interested in selling. How do I list my items on the site?

Currently, we are limiting the number of sellers on the site as we go through our beta phase. Once we have completed the beta phase, we will open the site to allow other sellers to participate.

If interested in selling your items, you can request seller privileges after registering for an account. This can be done on the Dashboard once you are logged in. We will notify you once we begin allowing additional sellers on the site.

What can I list? 

You can list anything related to Wine & Spirits in which you are legally licensed to sell and ship in the buyer's State.

I have much inventory. Is there a way to create listings in bulk? 

Yes! In the Seller Tools area of your account, there is a Bulk Lister feature. 

My auction closed without any bidders meeting the reserve. What listing options are available regarding the reserve price/bids/offers?

You have a few options during listing setup: Enable Buy Out, Accept Offers and Enable Reserve.

Invoicing & Payments

How do I make payment?

Whether you purchase a store item or win an auction, an invoice will be generated and made available for you to pay. Options for payment methods will vary from seller to seller.

What payment methods are available?

Several payment options are available through our site: PayPal, Visa, Mastercard, American Express, bank transfer, direct debit, or money order.

Should I pay before I’m contacted by the seller, or should I wait for the seller to make contact?

This will vary from seller to seller. If you have questions about your purchase, you should contact the seller before paying.

If I change my account information after an invoice is generated, will the information on the invoice change?

If you need to update your information after an invoice is generated, you may edit the invoice in the Purchases area of your account. Find your invoice number and click Edit on the right. This will allow you to update your Delivery Address, Shipping Method and check whether you want to apply Insurance to your order.

I need to add a Delivery Address but need help to do so by editing the invoice. How do I add a new address?

If you need to add a new address, you may go to My Account>Address Book and add all your details there.

Can you combine invoices?

Yes, invoices may be combined, given that they are: From the same seller, Invoiced, and shipped to the same name and address at the time of purchase.

 I accidentally deleted my invoice! How do I get it back?

Both sellers and buyers can recover their invoices by contacting the site admin.


How is shipping calculated?

Shipping costs are calculated by dimensional weight generated by your chosen shipping method (Express, Ground, Overnight, etc.) The dimensional weight for that item creates a list of available options.

How do I update the Shipping Method?

Both buyers and sellers can update the Shipping Method on an invoice. If you need to update your Shipping, you may do so by finding your invoice and editing the information directly. You should contact the seller directly if you have any questions about shipping methods.

Who do I talk to if I want to change shipping information?

Any changes to your account settings can be made online. Any changes to a physical shipment should be communicated directly with the seller.

Can I combine shipments of auctions I’ve won?

If you have made multiple purchases from the same seller, combining those shipments may be done at the seller's discretion. Feel free to contact the seller directly regarding combining shipments.

Is 750.Auction the seller of the items?

No, 750.Auction is the platform's owner that hosts buyers and sellers.